7 Tips for a High-Performing Business Card
A typical business card has essential contact information, like your name, phone number, and email address, but it can also
Why Consumers Trust Direct Mail Marketing
When it comes to marketing, the drive to digital has been relentless. But ROI has been elusive as consumers’ trust
QR Codes: History, Use, and Misuse
As technology continues to evolve and shape the way we live and work, QR codes have become a ubiquitous part
Best Practices for Making Awesome Slide Decks
When you prepare a formal slide presentation, there are several things to remember to convey your message effectively. Stick to
Misinformation, Social Media, and Free Speech
The internet was once seen as a force for positive social change, enabling movements like Black Lives Matter and the
The Decline of Facebook and What it Means for Local Businesses
For the first time in its history, Facebook announced it is losing users. At the end of last year, the…
The Slow Death of Online Advertising
The pandemic changed our lives in many ways. For those forced to stay at home, the online world became our
Color Psychology: Use Color to Your Advantage
Studies of color psychology reveal every hue has the power to evoke emotions. Designers have long known color can dramatically
Consider Color Carefully: Why You Should Avoid PMS Colors
Most designers have heard of Pantone and its color books. Pantone’s Color of the Year has also raised consumer awareness of the